With the Philips Sonicare Premium Gum Care brush head, even the deepest clean is gentle. As your toothbrush moves along the gum line, Premium Gum Care's flexible sides and bristles absorb any excess pressure so your gums are protected, even if you brush too hard. Bristles work hard to remove plaque and bacteria along the gum line, helping to improve gum health. Thanks to this brush head's curved design, you can be sure of maximised bristle contact.

You get a personalised clean every time you brush with our adaptive cleaning technology. Soft rubber sides flex to let Premium Gum Care adapt to the shape of your teeth and gums, absorbing any excess brushing pressure and enhancing our sonic cleaning power. Bristles can then adjust to the shape of your teeth and gums so you get up to 2x more surface contact than a regular brush head** for deeper cleaning even in hard-to-reach areas.

Your Sonicare brush head and handle are the ultimate team. Enhancing our sonic technology, they give you unrivalled cleaning. High-speed vibrations in your toothbrush handle power up to 62,000 brush movements per minute that whip up your toothpaste into gentle cleaning bubbles, driving them deep between your teeth and along the gum line for exceptional cleaning.

Brush heads become less effective after 3 months' use, but with BrushSync™ you'll be reminded before this happens. Your smart toothbrush will track how often and how hard you brush and will notify you when it's time for a replacement. Don't have a smart Philips Sonicare toothbrush? Just monitor your blue replacement bristles — when they turn white you'll know it's time for a fresh brush head.

Thanks to its flexible design, Premium Gum Care removes up to 10 x more plaque than a manual toothbrush. It moves to enhance our unique Philips Sonicare cleaning technology so that however you brush, you get an exceptional clean you can see and feel.

You'll always get the best possible clean with our BrushSync™ mode-pairing feature****. The Philips Sonicare G3 Premium Gum Care brush head syncs with your BrushSync™-enabled Philips Sonicare toothbrush handle****, selecting the optimal brushing mode and intensity level for exceptional gum care. All you need to do is start brushing.

Your Premium Gum Care brush head fits perfectly with any Philips Sonicare toothbrush handle, except PowerUp Battery and Essence. Simply click on and off for easy replacement and cleaning.

All Philips Sonicare brush heads are safe and gentle on teeth and gums. During tests, each brush head is put through its paces to ensure durability and an exceptional performance every time you brush.