With the built-in 35x optical zoom – one of the most powerful zoom lenses for Cybershot – no image will ever be out of reach. You’ll be able to get close to the action with ease, shooting brilliantly detailed images across the full focal length.

Get the full picture with 360˚ Sweep Panorama. Simply press the dedicated button, sweep the camera from side to side and then watch as it automatically stitches the frames together to create one full panoramic image.

Most on-body flashes still struggle to deliver balanced, noise-free images in low-light conditions. That’s where Advanced Flash differs – it automatically boosts the camera’s sensitivity settings, so you’ll be able to take brighter, clearer pictures with the same amount of light.

See the true detail in every image, thanks to a 20.1MP Super HAD CCD sensor. You’ll be able to capture rich, detailed, colourful images that maintain their high quality even when reproduced as A4 prints or bigger.

SteadyShot technology keeps your image stable even when your hands aren’t. By compensating for the minor hand motions that can cause blurring and distortion, SteadyShot ensures brilliant photographic results even in challenging low-light conditions. Switch to SteadyShot Active mode for sharp, blur-free movie shooting.

The built-in Picture Effect technology – including four still effects, three panoramic effects and four movie effects – lets you breathe new life into every shot. You can preview each effect in real-time before you finalise your latest work of art.

With a Super HAD CCD sensor, you’ll be able to shoot high-quality HD movies (720p) with minimal noise distortion even in darker environments. Just point the camera at your subject and start filming.