A whiter, brighter smile
Removes 100% more stains, in just 3 days*

Food and drink can make your smile less than bright. Our W3 Premium White brush head can boost your smile's whiteness. Polishing bristles remove surface stains to visibly whiten teeth in just 3 days, while you get an exceptional deep clean

  • 4-pack
  • Standard size
  • Click-on
  • BrushSync mode pairing
A whiter, brighter smile
Say goodbye to plaque
Say goodbye to plaque

With Premium White, you get exceptional cleaning as well as daily whitening. Its flexible design helps remove up to 10 x more plaque**** from teeth and along the gumline for a deep clean you can see and feel.

Whiter teeth, fast
Whiter teeth, fast

Dense bristles packed into the centre of the Philips Sonicare Premium White brush head work hard to remove plaque, and everyday surface stains from food and drinks. Flexing sides let bristles contour to the unique shape of your teeth and gums for deep cleaning and a brighter smile in just 3 days.

Brushing with peace of mind
Brushing with peace of mind

All Philips Sonicare brush heads are safe and gentle on teeth and gums. During tests, each brush head is put through its paces to ensure durability and an exceptional performance every time you brush.

Adaptive cleaning technology
Adaptive cleaning technology

You get a personalised clean every time you brush with our adaptive cleaning technology. Soft, flexible rubber sides let Premium White adapt to the unique contours of your mouth. Our bristles adjust to your gums and teeth, giving you up to 4 x more surface contact** than a standard brush head for deeper cleaning, even in hard-to-reach spots. The adaptive cleaning technology also allows gentle tracking along the gumline and absorbs excessive brushing pressure, and enables an enhanced sweeping motion for a unique in-mouth feel and superior cleaning.

Easy to click on
Easy to click on

Your Premium White brush head fits perfectly with any Philips Sonicare toothbrush handle, except PowerUp Battery and Essence. Simply click on and off for easy replacement and cleaning.

BrushSync™ mode-pairing
BrushSync™ mode-pairing

You'll always get the best possible clean with our BrushSync™ mode-pairing feature***. The Philips Sonicare C3 Premium White brush head syncs with your BrushSync™-enabled Philips Sonicare toothbrush handle***, selecting the optimal brushing mode and intensity level for exceptional whitening. All you need to do is start brushing.

Brush head replacement cues
Brush head replacement cues

Brush heads become less effective after 3 months' use, but with BrushSync™ you'll be reminded before this happens. Your smart toothbrush will track how often and how hard you brush and will notify you when it's time for a replacement. Don't have a smart Philips Sonicare toothbrush? Just monitor your blue replacement bristles — when they turn white you'll know it's time for a fresh brush head.

Philips Sonicare technology
Philips Sonicare technology

Your Sonicare brush head and handle are the ultimate team. Enhancing our sonic technology, they give you unrivalled cleaning. High-speed vibrations in your toothbrush handle power up to 62,000 brush movements per minute that whip up your toothpaste into gentle cleaning bubbles, driving them deep between your teeth and along the gum line for exceptional cleaning.

  1. * in White+ Mode with leading whitening toothpaste vs. a manual toothbrush
  2. * *than a DiamondClean brush head
  3. * **BrushSync™ mode pairing is only compatible with Philips Sonicare BrushSync™-enabled toothbrush handles
  4. * ***than a manual toothbrush
A whiter, brighter smile
Items included
Brush heads
  • 4 W3 Premium White,
Design and finishing
Smart Brush Head Recognition
  • Yes,
Bristle stiffness feel
  • Medium soft,
Size
  • Standard,
Colour
  • Black,
Material brush head
  • Soft, flexible rubber sides,
Reminder bristles
  • Blue bristle colour fades away,
Compatibility
Brush head system
  • Click-on,
Suitable for these models
  • 2 Series plaque defence, 2 Series plaque defence, 3 Series gum health, DiamondClean, DiamondClean Smart, EasyClean, Essence+, FlexCare, FlexCare Platinum, FlexCare Platinum Connected, FlexCare+, for Kids, HealthyWhite, HealthyWhite+, PowerUp,
Quality and performance
Replacement
  • Every 3 months,
Tested
  • for optimal usage,
Health benefits
Whitening
  • Removes 100% more stains*,
Plaque removal
  • Removes 10 x more plaque****,
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