*'Pure Color' refers to colors refined by LG NanoCell technology.
**CTA (Consumer Technology Association): A standard and trade organization representing more than 2,200 consumer technology companies in the United States.
***CTA certification is given to a product that complies with the official industry requirements.
**CTA (Consumer Technology Association): A standard and trade organization representing more than 2,200 consumer technology companies in the United States.
***CTA certification is given to a product that complies with the official industry requirements.
Every color crystal clear.
LG NanoCell TV utilizes nanoparticles, our own distinctive Nano technology, to filter and refine color, removing impurities from RGB wavelengths. This means that only pure, accurate colors will be displayed on screen. The result is a more vibrant, more realistic picture that will bring your content to life.
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*Conventional refers to LG's UHD TVs without NanoCell Technology.
*The images simulated to enhance feature understanding.
**Full Array Dimming is supported on all sizes of the NANO99, NANO95, and NANO90 models. It is only available on the 86-inch NANO85 model.
**Full Array Dimming is supported on all sizes of the NANO99, NANO95, and NANO90 models. It is only available on the 86-inch NANO85 model.
*The number of pixels is based on the 8K model.
**The images simulated to enhance feature understanding.
**The images simulated to enhance feature understanding.
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Close VideoCertified 8K Ultra HD.According to the CTA – when defining resolution – a contrast modulation (CM) must be 50% or more. The higher the CM value, the clearer the image. NanoCell TV, which has a 97.8% of CM level, exceeds international standards, making pure colours even clearer.
*CTA (Consumer Technology Association): A standard and trade organization representing more than 2,200 consumer technology companies in the United States.
**CTA certification is given to a product that complies with the official industry requirements.
***Only available on 8K models.
****CM values based on 65NANO99 models tested by LG internal research.
*****The CM value mentioned is tested in horizontal.
**CTA certification is given to a product that complies with the official industry requirements.
***Only available on 8K models.
****CM values based on 65NANO99 models tested by LG internal research.
*****The CM value mentioned is tested in horizontal.
TV with more than one artistic side.
LG NanoCell TV is designed with home aesthetics in mind. With a sleek, minimalistic design it hangs tight to your wall like a work of art, adding a touch of beauty while maximizing your space.
*The cable may be visible depending on installation environment.
**Depending on installation environment, there may be a slight gap between the TV and the wall.
**Depending on installation environment, there may be a slight gap between the TV and the wall.
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NanoCell Cinema.
Performance worthy of the big screen.
Performance worthy of the big screen.
Pure Colors and a host of the latest display technologies bring the movie theatre into your home with LG NanoCell TV. Our enhanced HDR, Dolby's upgraded technologies, and a cinematic mode that's fresh out of the studio deliver a truly cinematic experience.
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*Netflix streaming membership required. 4K Ultra HD availability subject to your Netflix subscription plan, internet service, device capatibilites, and content availibity. www.netflix.com/TermsOfUse
Entertainment
Home to all your favourites.
Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.
*Netflix streaming membership required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc,
Registered in the U.S. and other countries.
***Disney+ subscription required. Subject to terms at http://www.disnetplus.com ⓒ 2020 Disney and its related entities.
****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
*****Supported service may differ by country.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc,
Registered in the U.S. and other countries.
***Disney+ subscription required. Subject to terms at http://www.disnetplus.com ⓒ 2020 Disney and its related entities.
****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
*****Supported service may differ by country.
Dolby Vision IQ & Dolby Atmos
A transformative TV experience.
Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.
*The images simulated to enhance feature understanding.
FILMMAKER MODE™
The director's vision brought to life.
FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
NanoCell Gaming.
TV with a ton of XP.
TV with a ton of XP.
From the darkest caves to the brightest new worlds, LG NanoCell TV lights up your game with vivid colors. Cloud gaming technology and automatic adjustments for high-quality pictures deliver a truly exciting gaming experience.
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Game Optimizer
Unseen levels of control.
All your games leveled up. Game Optimizer automatically adjusts picture settings, optimizing graphics and visibility, to deliver a better gaming experience no matter what type of game you're playing.
X box Partnership
An unbeatable combo.
Freedom to play. LG's partnership with X box ensures you're ready for next-gen gaming. Get the most out of your X box thanks to stunning picture quality and ultra-fast response times.
ALLM, eARC
Play at the highest standard.
Get an edge on opponents. ALLM, and eARC meet the latest HDMI 2.1 specifications to allow fast-moving content in higher resolution and smooth, synchronized graphics.
NanoCell Sport.
Match winning performance.
Match winning performance.
LG NanoCell TV delivers a thrilling match-day experience. Bluetooth Surround Sound brings the full stadium atmosphere into your home, while Sports Alerts keep you up-to-date with all the latest news from your favorite teams.
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Sports Alert
Never miss your team play.
Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.
*Usage may vary by country.
Bluetooth Surround Ready
A clear home advantage.
Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
*Speakers sold separately.
α9 Gen4 AI Processor 8K
Brains that will blow your mind.
At the core of LG NanoCell TV is the α9 Gen4 AI Processor 8K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.
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*The images simulated to enhance feature understanding.
AI Picture Pro
This is what pro looks like.
Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.
*AI Picture Pro will not work with any copyright-protected content on OTT services.
AI Sound Pro
Sound turned up to pro.
By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.
AI 8K Upscaling
Elevate every image.
The AI processor uses deep learning algorithms to analyze what you watch and transform non-native 8K content into stunningly immersive 8K. The resulting image is sharper with noticeably higher levels of definition and detail, even when viewed on our biggest screens.
*Image quality of upscaled content will vary based on the source resolution.
**Featured only in 8K models.
***The images simulated to enhance feature understanding.
**Featured only in 8K models.
***The images simulated to enhance feature understanding.
AI ThinQ
Think you know smart?
Think again.
Think again.
LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.
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New Home
Welcome to your new home.
The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.
New Magic Remote
More like a magic wand.
The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.
*The Magic Remote must support NFC to use the Magic Tap feature.
**Magic remote availability differs by country.
**Magic remote availability differs by country.
Voice Command
Your central hub of convenience.
LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG NanoCell TV with your voice and access entertainment faster.
*Google is a trademark of Google LLC.
**Google Assistant is not available in certain languages and countries.
***Supported menus and apps may vary by country.
****Menus displayed may be different upon release.
*****Voice Command availability may vary by products and countries.
**Google Assistant is not available in certain languages and countries.
***Supported menus and apps may vary by country.
****Menus displayed may be different upon release.
*****Voice Command availability may vary by products and countries.
*This product does not include an antenna or the cables to connect an antenna or external devices.
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