MASTER Series AG9
Mastering shadows and highlights
Double award-winner at CES 2019
AVSForum - Best of CES 2019
Reviewed - CES Editors’ Choice
Top features
Discover detail, the way the creator intended
See how we've combined our most powerful Picture Processor X1™ Ultimate with Pixel Contrast Booster™ and our unique MASTER Series philosophy to bring the creator’s intent brilliantly to life. 2
Pictures and sound in perfect harmony
Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance.
Ultimate realism
With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on screen and intelligently enhances brightness, detail and colour so everything you watch is clear, bright and incredibly realistic.
Maximising OLED contrast in every colour
Powered by the Picture Processor X1™ Ultimate, this OLED TV pairs the deep black and natural colour of OLED with Pixel Contrast Booster™ for enhanced colour contrast in high luminance. Everything you watch comes to life with fine detail and vivid colour.
Sound-from-Picture Reality™
Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.
The centrepiece of breathtaking sound
Use your BRAVIA as a centre speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theatre system to unleash an immersive cinematic experience.
  • Enjoy studio quality with Netflix Calibrated Mode
  • Our Android 4K TVs are recommended by Netflix
  • Get started with just one button
  • Try one month free

Embrace the thrills of the cinema
Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.3

Life's brilliance, revealed with extra colours
See vivid real world colours all around you. A TRILUMINOS™ Display maps colours from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
Beautiful from any angle
A clean, minimalist design keeps you focused on what's important - the picture.4
  • Close to the wall, like a work of art
  • Cables concealed, neat and tidy
    Keep cables neatly hidden in the stand and held in place with the supplied cable holder.5

Make smart even smarter
You can ask your Google Assistant to find your favourites. It’s truly effortless and offers the ultimate viewing experience. Control your Sony's Android TV™ and other connected devices using your voice - there’s no smarter way to run your life.56
  • Works with Alexa


    Watch the video
  • Connect with Google Home
    Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger.


    See how it works

Easy control with smart remote
Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use too.10
SPECIFICATIONS & FEATURES
See how the director’s vision is brought to life on this 4K HDR television with OLED screen, Picture Processor X1™ Ultimate and Acoustic Surface Audio+™ sound.

Available in 139 cm (55"), 164 cm (65"), 195 cm (77")

4K High Dynamic Range

X1_BMDIcons_ReadyForDelivery

Picture Processor X1™ Ultimate

Acoustic Surface Audio+™

Android TV™

Designed with the environment in mind
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
ENVIRONMENTAL FEATURES IN THIS PRODUCT
  • Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
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