Starting something new can take some getting used to. Our easy-start programme gives you the option of a gradual, gentle increase in brushing power with the first 14 uses of your new toothbrush.

It takes just 2 minutes to thoroughly brush your teeth. Our Quadpacer lets you know when you've spent the optimal amount of time on each section of your mouth while our Smartimer signals when your total time is up. Together they help you reach your recommended brushing time, every time.

Patented Sonic Technology removes up to 2x more plaque than a manual toothbrush.

This plaque-removing toothbrush has a slim, angled brush head which provides better access to back teeth and hard-to-reach places.

Philips Sonicare's advanced sonic technology pulses water between your teeth, and its brush strokes break plaque up and sweep it away for an exceptional daily clean.

Provides better plaque removal and access to back teeth; brushing twice a day every day with the Philips Sonicare 3100 electric toothbrush can help reduce cavities