2020 49" The Serif QLED 4K HDR Smart TV in Cloud White
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2020.05.14
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2020 49" The Serif QLED 4K HDR Smart TV in Cloud White
Introducing 2020 The Serif in Cloud White
  • A timeless TV that combines iconic design with a brilliant viewing experience.
  • TV that’s unconditionally beautiful
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* Actual product may differ from image shown. Please see our product gallery.
The world’s No.1 TV brand 14 years running
* Samsung is ranked No.1 TV brand for 14 years.* Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
 
   ' Beautifully Designed + World Class Technology...   If you have a keen sense of design like myself, then this is the TV for you.    Beautiful form meets pragmatic function...“   55' Class The Serif QLED Smart 4K UHD TV - White (2019),USA,samsung.com
    *The images are for illustrative purposes only and are intended to provide betterunderstanding
A timeless design, imagined for your home
All Round 360° Design
Versatile by design, The Serif allows you to make the most of your space. It’s a TV that’s designed to fit impeccably in your home and to look beautiful from every angle.
Unlike conventional TVs, it doesn't belong next to the wall
Elegant Floor Stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.
Discover new ways to enjoy all your content
NFC on TV
Just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV via Bluetooth. Then when you want to hear your favourite tunes through The Serif’s speakers, you’re good to go.
* Compatible devices only.
See the world in QLED Technology
Cinematic Colour
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% color volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Fits perfectly wherever you put it
Iconic design
'I' Shaped Design
Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.
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Here’s how to install it
No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
Add a touch of colour
Two Colour Options
The Serif comes in Cotton Blue or Cloud White. Choose the perfect colour to complete your home.
Various options to match your taste and space
*some features of Ambient Mode require a compatible Android or iOS phone
Exclusive patterns
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.
Turn your blank screen into a design piece
Ambient Mode+
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you lik
Set the mood with your voice
Fit the mood to your schedule
Seamless connectivity
Mirror it all on the big screen
All your devices, connected in seconds and in a simpler way.
* Compatible devices only.
   
AirPlay 2
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
    
SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.
* Available technology, functions, GUI(Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice.* Each device must be connected to Wi-Fi or other wireless network.* Must download and install the SmartThings app.* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.
TV and mobile content, split on the big screen
Multi View
Discover new ways to multi-task. Watch your favourite TV show whilst commenting on Social Media, all at once on the big screen. You’ll never have to choose again. Split your screen and never miss another moment.*
*Only supports Android OS based smartphone.
Your new home office
Remote Access
Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.
* TV and computer must be connected to a network.* Screen sharing(mirroring) is only supported for Windows 10.* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later. * PC accessories such as mouse and keyboard are sold separately.* This service requires setting to allow remote connections within a PC.
Choose your favourite voice assistant
  • Bixby
    With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
  • Amazon Alexa
    Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favourite music, show the front door, and more.
  • Google Assistant
    Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.
How to use NFC on TV
Step 1
With the TV screen off, place your mobile device on top of The Serif.
Step 2
Your mobile will connect to the TV via NFC.
Step 3
Now you can stream music from your mobile on The Serif.
Step 4
You can enjoy your content quickly with the fast connection.
It has the power of QLED and an innovation in audio
AI sound perfectly matches whatever you’re watching, wherever you’re watching it
Active Voice Amplifier (AVA)
Thanks to AI sound, you can listen to everything on The Serif like never before. You’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as The Serif adjusts to the background noise in your room.
* Actual Product may differ from image shown. Please see our product gallery.
Download SmartThings App
       
  • GO TO GOOGLE PLAY
  • GO TO APP STORE
  • GO TO GALAXY STORE
2020 49" The Serif QLED 4K HDR Smart TV in Cloud White
2020 49" The Serif QLED 4K HDR Smart TV in Cloud White
49"
Display
3,840 x 2,160
Resolution
QLED
Product
LS
Series
SHOW MORE SPECS
  • Display
    49"
  • Resolution
    3,840 x 2,160
Product
  • QLED
Series
  • LS
Display
  • Screen Size
    49"
  • Anti Reflection Screen
    N/A
Video
  • Picture Engine
    Quantum Processor 4K
  • Motion Rate
    100+
  • PQI (Picture Quality Index)
    2800
  • HDR (High Dynamic Range)
    Quantum HDR
  • HDR 10+
    Yes
  • HLG (Hybrid Log Gamma)
    Yes
  • Contrast
    Mega Contrast
  • Color
    100% Color Volume with Quantum Dot
  • Dual LED
    N/A
  • Billion Colors
    N/A
  • Viewing Angle
    N/A
  • Micro Dimming
    Supreme UHD Dimming
  • Contrast Enhancer
    Yes
  • Auto Motion Plus
    Yes
  • Film Mode
    Yes
Audio
  • Dolby Digital Plus
    Yes
  • Dolby 5.1 Decoder
    N/A
  • Q-Symphony
    N/A
  • Dialog Enhancement
    Yes
  • Audio Pre-selection Descriptor
    Yes
  • Sound Output (RMS)
    40W
  • Speaker Type
    4CH
  • Woofer
    N/A
  • Multiroom Link
    Yes
Smart Service
  • Samsung SMART TV
    Smart
  • Operating System
    Tizen™
  • Bixby
    US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
  • Voice Interaction
    N/A
  • Far-Field Voice Interaction
    N/A
  • Multi Voice Assistant
    Yes (GB, GG, IM, JE, IE, FR, DE, IT, ES, AT)
  • Works with Google Assistant
    Yes (GB, FR, DE, IT, ES, AT, DK, IE, NL, NO, SE only)
  • Works With Alexa
    Yes (GB, FR, DE, IT, ES, AT, IE only)
  • TV Plus
    Yes(GB/FR/DE/IT/ES/AT/CH only)
  • Web Browser
    Yes
  • SmartThings App Support
    Yes
  • SmartThings
    Yes
  • Universal Browse & Play
    Yes (GB, FR, DE, IT, ES)
  • Gallery
    Yes
Convergence
  • TV to Mobile - Mirroring
    Yes
  • Mobile to TV - Mirroring, DLNA
    Yes
  • NFC on TV
    Yes (Sound Mirroring)
  • Mobile Tap Mirroring
    Yes
  • Digital Butler
    N/A
  • Multi-View
    Yes
  • Sound Wall
    N/A
  • Personal Screen
    N/A
  • Remote Access
    Yes
  • Camera Support
    N/A
  • 360 Video Player
    Yes
  • WiFi Direct
    Yes
  • TV Sound to Mobile
    Yes
  • Sound Mirroring
    Yes
Tuner/Broadcasting
  • Digital Broadcasting
    DVB-T2CS2
  • Analog Tuner
    Yes
  • CI (Common Interface)
    CI+(1.4)
  • Data Broadcasting
    HbbTV 2.0.1(IT,GB,DE,ES)/HbbTV 1.5(CZ,SK,AT,FR,FI,EE,GR,SI,HR)/HbbTV 1.0(PL,HU,CH,BE,NL,LU,PT,DK)/MHEG 5(GB,IE)
Connectivity
  • HDMI
    4
  • USB
    2
  • Component In (Y/Pb/Pr)
    N/A
  • Composite In (AV)
    N/A
  • Ethernet (LAN)
    N/A
  • Digital Audio Out (Optical)
    1
  • RF In (Terrestrial / Cable input)
    1/1(Common Use for Terrestrial)/1
  • Ex-Link ( RS-232C )
    N/A
  • CI Slot
    1
  • HDMI A / Return Ch. Support
    Yes
  • eARC
    Yes
  • HDMI Quick Switch
    Yes
  • Wireless LAN Built-in
    Yes (WiFi5)
  • Bluetooth
    Yes (BT4.2)
  • Anynet+ (HDMI-CEC)
    Yes
Design
  • Design
    Serif Design
  • Bezel Type
    VNB
  • Slim Type
    Normal
  • Front Colour
    CLOUD WHITE
  • Stand Type
    FLOOR
  • Stand Color
    BLACK
Additional Feature
  • Adaptive Picture
    Yes
  • Active Voice Amplifier
    Yes
  • Adaptive Sound
    Adaptive Sound+
  • AI Streaming
    N/A
  • AI Upscale
    Yes
  • Décor Mode
    N/A
  • Motion Detection (Frame)
    N/A
  • Ambient Mode
    Ambient Mode+
  • Brightness/Color Detection
    Brightness Detection
  • Portrait Mode
    N/A
  • Instant On
    Yes
  • Accessibility - Learn TV Remote / Learn Menu Screen
    UK English, German, French, Spanish, Italian, Dutch, Polish, Danish, Swedish, Finnish, Norwegian, Portuguese, Russian(only when connecting to Network in EE,LV,LT)
  • Accessibility - Others
    Enlgarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area
  • Ultra Clean View
    N/A
  • Digital Clean View
    Yes
  • Auto Channel Search
    Yes
  • Auto Power Off
    Yes
  • Caption (Subtitle)
    Yes
  • Connect Share™ (HDD)
    Yes
  • ConnectShare™ (USB 2.0)
    Yes
  • EPG
    Yes
  • Extended PVR
    Yes(N/A for IT)
  • Game Mode
    Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound)
  • Freesync
    N/A
  • G-SYNC
    N/A
  • IP Control
    Yes
  • OSD Language
    27 European Languages + Russian(only when connecting to Network in EE,LV,LT)
  • BT HID Built-in
    Yes
  • USB HID Support
    Yes
  • Teletext (TTX)
    Yes
  • Time Shift
    Yes(N/A for IT)
  • V-Chip
    N/A
  • IPv6 Support
    Yes
Eco Feature
  • Eco Sensor
    Yes
  • Energy Efficiency Class
    A
Power
  • Power Supply
    AC220-240V 50/60Hz
  • Power Consumption (Max)
    140 W
  • Power Consumption (Stand-by)
    0.50 W
  • Power Consumption (Energy Saving Mode)
    39.6 W
  • Power Consumption (Typical)
    84.0 W
  • Peak Luminance Ratio
    65 %
  • Yearly Power Consumption (EU standard)
    117 kWh
Dimension
  • Package Size (WxHxD)
    1277.0 x 813.0 x 299.0 mm
  • Set Size with Stand (WxHxD)
    1119.6 x 1161.4 x 474.6 mm
  • Set Size without Stand (WxHxD)
    1119.6 x 671.9 x 206.5 mm
  • Stand (Basic) (WxD)
    930.1 x 474.6 mm
  • Stand (Minimum) (WxD)
    N/A
Weight
  • Package Weight
    28.7 kg
  • Set Weight with Stand
    21.9 kg
  • Set Weight without Stand
    20.8 kg
Accessory
  • Remote Controller Model
    TM2050A (White)※ England(GB/IE) : TM2050A(White)+TM1240A(White)
  • Batteries (for Remote Control)
    Yes
  • Samsung Smart Control (Included)
    Yes
  • No Gap Wall-mount
    N/A
  • Optional Stand Support (Y20 Studio)
    N/A
  • 15m/10m One Invisible Connection Support
    N/A
  • Vesa Wall Mount Support
    N/A
  • Customizable Bezel Support
    N/A
  • User Manual
    Yes
  • E-Manual
    Yes
  • ANT-Cable
    N/A
  • Power Cable
    Yes
  • HDMI Cable
    N/A
  • Slim Gender Cable
    N/A
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