LG CX 77 inch 4K Ultra HD Smart OLED TV
OLED77CX6LA
  • SELF-LIT LG OLED: the most innovative technology in TV
  • Ultimate 4K Ultra HD picture quality enhanced by the LG α9 Gen 3 processor
  • Dolby Atmos giving immersive three-dimensional sound
  • Premium thin design and sleek metallic stand.
  • Award-winning smart platform: LG webOS
  • Perfect viewing angle
SELF-LIT OLED
The most innovative technology in TV.
In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.
*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.
α9 Gen3 AI Processor 4K
The most innovative TV experience
With deep learning algorithms, the newest and most powerful LG's α9 Gen3 Processor delivers the ultimate image and sound quality for the most exquisite viewing experience.
ThinQ AI
TV takes a leap forward
Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.
*The feature name on the settings may vary among TV OS versions.
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    Immersive Cinema Experience
    SELF-LIT pixels make every scene feel real
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    Dolby Vision IQ & Dolby Atmos
    Enjoy professionally mastered visual and sound
    Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.
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    FILMMAKER MODE™
    Watch films as the director intended.
    In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.
*FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.
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    Unlimited Entertainment
    LG webOS smart platform: your favourite content all in one place
    Enjoy all your favourite content from BBC iPlayer, Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc.
*Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc. Watch Apple TV+ with a subscription.
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    The most responsive Gaming Experience
    SELF-LIT pixels ensure blazingly fast gameplay.
*Screen images simulated.
**The following LG OLED TV models are compatible with latest generation HDMI 2.1 VRR and NVIDIA RTX 30 series graphics cards.
- 88/77ZX, 77/65/55GX, 77/65/55/48CX, 77/65/55BX, 88Z9, 65/55E9, 77/65/55C9, 65/55B9
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    VRR, ALLM and eARC
    Smoother gameplay for the win
    A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting HDMI 2.1 specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's a more lifelike gaming experience.
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    Low Input Lag & Fast Response Time
    Don't lag behind the competition
    Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.
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    HGiG Profile
    More immersive HDR gaming
    HGiG delivers HDR gaming graphics best matched with the performance levels of your TV. With LG OLED, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best.
*Screen images simulated.
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    Eye Comfort Display
    Watch more with easy viewing
    Binge watch with less blue light and easier viewing. LG OLED TVs surpass standards for blue light, flicker, and high-quality imaging.
*Flicker-free feature optimized with default setting. Users who activate OLED Motion or OLED Motion Pro may experience flickering.
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    Realistic Sports Experience
    SELF-LIT pixels bring your sofa to the stadium.
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    Sports Alert
    Never miss updates on your favourite team.
    Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content.
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    OLED Motion Pro
    SELF-LIT pixels accurately display every detail from the action.
    Only LG OLED SELF-LIT pixel technology prevents you from missing out on any detail of the action. In contrast to LED TV technology that uses backlights, LG OLED technology brings an impeccable viewing experience with smooth action display to fast-moving sports, all thanks to the new OLED Motion Pro and TruMotion features for additional image accuracy and precision.
*Screen images simulated.
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    Bluetooth Surround Ready
    Real surround sound for an immersive experience.
    With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG OLED TV.
*LG PK7/7W/5/5W, PL7/5, PN7/5, RL3, RM2, RN9/7/5, ON9/7/5. Compatibility with other brand speakers will be available in early 2020 after a software update.
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    Ultimate Luxury Experience
    SELF-LIT pixels enable state-of-the-art designs.
Adorn your wall with an ultra thin and sleek gallery TV design.
Only OLED's revolutionary construction is so thin and light that your LG TV design merges seamlessly and elegantly into your home. Since LG OLED technology does not require backlights, it enables the engineering of cutting-edge products like the Wallpaper and Rollable OLED TVs.
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    Find out more about LG OLED reliability
*Netflix streaming service membership required.
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    Disney+
    Your favourites, all in one place
    Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.
*Disney+ subscription required. Subject to terms at https://www.disneyplus.com © 2020 Disney and its related entities.
  • T3 Awards 2020 - Best Gaming TV - LGCX
    “The LG CX's killer pictures and PS5-friendly features wins it our award for Best Gaming TV.”
*Flicker-free feature optimized with default setting. Users who activate OLED Motion or OLED Motion Pro may experience flickering.
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    See how LG TV will fit your space with LG TV AR App
*On-screen UI may differ from the actual app.
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    See how LG TV will fit your space
    Check out the design and size of LG TVs with LG TV AR app.
*On-screen UI may differ from the actual app.
Display
  • Display Type
    4K OLED
    Screen Size (in.)
    77
  • Resolution
    3840 x 2160
    Viewing Angle
    Perfect Viewing Angle
  • Wide Colour Gamut
    Perfect Colour
    Billion Rich Colours
    Yes
  • Perfect Black
    Perfect Black
    Dimming
    Pixel Dimming
  • Ultra Luminance
    Ultra Luminance Pro
Video
  • Picture Master Processor
    α9 Gen3 AI Processor 4K
    Deep Learning AI Picture
    AI Picture Pro
  • Face Enhancing
    AI Picture Pro - Face Enhancing
    AI Upscaling
    AI Upscaling
  • Auto Genre Selection
    Yes (SDR/HDR/Dolby HDR)
    Image Enhancing
    Image Enhancing on SQM
  • AI Brightness
    Yes
    HDR
    Cinema HDR
  • Dolby Vision IQ
    Yes (4K/2K)
    HDR10 Pro
    Yes (4K/2K)
  • HLG
    Yes (4K/2K)
    FILMMAKER MODE™
    Yes
  • HDR Effect
    Yes (4K/2K)
    Dynamic Tone Mapping
    HDR Dynamic Tone Mapping Pro
  • 4K HFR
    Yes
    2K HFR
    Yes
  • Motion Pro
    OLED Motion Pro
    Upscaler
    4K Upscaler
  • HEVC
    4K@120P, 10bit
    VP9
    4K@60p, 10bit
  • AV1
    4K@60p, 10bit
    G-Sync Compatible
    Yes (2K/4K)
  • FreeSyncTM
    Yes
    HGIG Mode
    Yes
  • Instant Game Response
    Yes (VRR/ALLM)
    Picture Mode
    Yes, 10 modes (Vivid, Standard, Eco, Cinema, Sports, Game, HDR Effect, Filmmaker, (ISF) Expert (Bright Room), (ISF) Expert (Dark Room))
Audio
  • Output
    40W (WF:20W, 10W per Channel)
    Channel
    2.2 ch
  • Direction
    Front Firing
    Simultaneous Audio Output
    Yes
  • DOLBY ATMOS
    Yes
    AI Sound
    AI Sound Pro
  • AI Acoustic Tuning
    Yes
    Surround Mode
    OLED Surround
  • Clear Voice
    Clear Voice IV
    Bluetooth Surround Ready
    Yes
  • WiSA Speakers
    Yes
    LG Sound Sync
    Yes
  • Auto Notification
    Yes (Bluetooth easy paring)
    Sound Share
    Yes
  • Audio Codec
    AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X
    (Refer to manual)
AI TV(Artificial Intelligence)
  • LG ThinQ AI
    Yes
    Intelligent Voice Recognition
    Yes
  • Speech to Text
    Yes
    LG Voice Search
    Yes
  • Google Assistant
    Yes – This feature is not available in Republic of Ireland.
    Amazon Alexa Compatible
    Yes
  • AI UX
    Yes
    AI Home
    Yes
  • AI Recommendation
    Yes
    Intelligent Edit
    Yes
  • Home Dashboard
    Yes
    Auto Device Detection
    Yes
  • Smart Speaker Compatible
    Yes
    Google Home Compatible
    Yes
  • Amazon Echo Compatible
    Yes
    LG Smart Speaker
    Yes
  • Mobile Connectivity
    Yes
    ThinQ App
    Yes
Smart TV
  • Operating System (OS)
    webOS Smart TV
    Number of CPUs
    Quad
  • Magic Remote Control
    Built-In
    Quick Access
    Yes
  • Universal Control
    Yes
    360° VR Play
    Yes
  • Related Content Search
    Yes
    Audio Guidance(Text To Speech)
    Yes
  • Gallery
    Yes
    LG Content Store
    Yes
  • DIAL
    Yes
    Web Browser
    Yes
  • Music Player
    Yes
    Mobile TV On
    Yes
  • Wi-Fi TV On
    Yes
    Bluetooth Low Energy On
    Yes
  • Network File Browser
    Yes
    Block access to harmful site
    Yes
  • Live Plus (ACR-based Bilateral Service)
    Yes, webOS5.0
    Sports Alert
    Yes
  • Music Discovery
    Yes
Additional Feature
  • Auto Calibration
    Yes
    OSD Language
    37 Languages
  • Time Machine (DVR)
    Yes
    Digital Recording
    Yes
  • Time Shift
    Yes
Broadcasting System
  • Digital TV Reception(Terrestrial,Cable,Satellite)
    Yes
    Terrestrial
    DVB-T2/T
  • Cable
    DVB-C
    Satellite
    DVB-S2/S
  • Analog TV Reception
    Yes
    Data Broadcasting (Country Spec)
    HbbTV
  • CI + (Common Interface)
    CI+1.4
    Teletext Page
    Yes (2000 page)
  • Teletext (Top/Flof/List)
    Yes (Flof)
    Subtitle
    Yes
  • Audio Description
    Yes
    EPG (8days)
    Yes
Connectivity
  • Screen Share
    Yes
    HDMI
    1 (Rear)/3 (Side) (HDMI 2.1)
  • Simplink (HDMI CEC)
    Yes
    eARC / ARC (Audio Return Channel)
    eARC (HDMI 2)
  • USB
    2 ( Rear)/1 (Side)
    LAN
    Yes (Rear)
  • CI Slot
    Yes (Side)
    RF In
    2 (Rear, RF/Sat)
  • SPDIF (Optical Digital Audio Out)
    Yes (Rear)
    Headphone out
    Yes (Rear)
  • Line out
    Yes (Rear, headphone out common)
    Wifi
    Yes (802.11ac)
  • Bluetooth
    Yes (V5.0)
Power
  • Power Supply
    AC 100~240V 50-60Hz
    Energy Efficiency Class (A - G)
    G
  • Standby Power Consumption
    Under 0.5W
    Energy Saving Mode
    Yes
  • Illuminance Green sensor
    Yes
Dimensions - WxHxD(mm)
  • Size W/O Carton, W/O Stand
    1723 x 993 x 55.3
    Size W/O Carton, With Stand
    1723 x 1023 x 269
  • Size W/ Carton, With Stand
    1895 x 1130 x 285
    Stand (W x D)
    1199 x 269
  • VESA
    400 x 200
    EAN Code
    8806098680795
Weight(Kg)
  • Weight (TV)
    25.4
    Weight (TV + Stand)
    34.6
  • Weight (W/Carton)
    48
Accessory
  • Remote
    MR20
    Battereis
    Yes (AA x 2EA)
  • Power Cable
    Yes (TV Attached)
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