* Samsung is ranked No.1 TV brand for 15 years.* Source – Omdia, Jan-2021. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
TV when it's on. Art when it's off.
The Frame is designed to enhance your home whether you're watching TV or not. Watching drama or a dramatic artwork – The Frame looks just as striking on or off.
* Actual product may differ from image shown. Please see our product gallery.
Add inspiration to your daily life
Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Choose from over 1,200 beautiful art pieces on the Art Store* – from contemporary to classic styles. And with curated recommendations it’s easy to find what you like. Or showcase precious moments by uploading your photos and creating a slideshow.
Beautify your space
Because it looks like a real frame, The Frame enhances the surroundings, wherever it is. A striking sight—on or off.
Style The Frame TV your way
Explore our new selection of bezels and find your own style from over 40 different colours at theframebezel.com
Multi Position Stand
Place The Frame in a traditional position to comfortably watch your favorite movies and TV shows or showcase stunning landscapes.
Adjust The Frame's stand legs to mimic a standing picture frame — perfect for viewing masterpieces in smaller spaces.
When you want to display beautiful portraits, simply switch up the position to view The Frame vertically.
See more than a billion colours brought to life
Whatever you’re watching, it’s all spectacular in stunning QLED quality with over a billion cinematic colours. Only Samsung QLED TVs are certified to provide 100% Colour Volume*. Watch movies, art and your memories come to life with QLED in Full HD resolution.
*Measured to DCI-P3 standard, certified by VDE.
Hangs like a real frame
Mini One Connect Box + No Gap Wall-Mount
The No-Gap Wall Mount ensures The Frame hangs like a real picture with style and ease. You can even plug your multimedia devices* into the Mini One Connect Box, leaving you with a stylish, minimalistic living space to enjoy.
*2.5m-long/0.5cm-wide Grey Cable included. Separate tuner cable required.
Bringing world-class galleries to you
Art Store
Bring beloved classics and contemporary masterpieces straight to your home with your free trial. Becoming a full member gives you unlimited access to art collections and photography, spanning the classics to the contemporary.
World's Largest Art Collection on TV
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Curated art just for you
Auto Curation
The Frame learns what you like and automatically recommends artworks you’d love to see on your wall. It’ll also keep you up to date with new and popular artworks.
* Actual user experience may vary.
Collect your favourites
Favourites
Create your own personalised gallery using favourite art pieces in your living room. Select and mark the pieces you like as favourites and see them all in one place.
* The images are for illustrative purposes only and are intended to provide better understanding.
Frame your most-loved moments
My Collection
You can easily upload and exhibit your own photography—or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.
* Personal photos uploaded to The Frame will be displayed at the original resolution. Displaying 4K(3840*2160 pixels) and above images is recommended. * Compatible devices only.
Elevate your photos to new artistic heights
Filters
Transform your photos into masterpieces. Choose from six aesthetic filters that give your photos unique new flair.
* Actual user experience may vary.* On-screen portrait : "Following the Pack“ - by Jennifer Daily from Minted.
Your art, your way
Matte Options
Now there are more ways to customise The Frame. With Art Mode, you get 7 different types of layout styles and a palette of 10 different colours to choose from. Set up the gallery to suit your mood, making your artwork and photographs look great.
The ideal way to appreciate art all day long
Brightness Sensor
By detecting the ambient light, the Brightness Sensor automatically balances the screen’s brightness and colour tone to perfectly match a traditional art piece.*
*Performance may vary depending on the ambient brightness level.
Discover just how smart a TV can be
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Disney+**, NOW TV, BT Sport – dive into a huge collection of content and catch-up TV apps.***
Go from watching your favourite show on your mobile device to watching on The Frame. It uses SmartThings to mirror content.
SmartThings
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS, the SmartThing’s app makes it easy to connect and enjoy.
* Each device must be connected to Wi-Fi or other wireless network.* Must download and install the SmartThings app.* For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.
Just tap to mirror
Tap View
Mirroring movies or music from your smartphone to The Frame is as simple as a tap. When you tap The Frame with your smartphone, The Frame senses the tap and mirrors automatically. So it's quick and easy to switch to The Frame and continue enjoying your favourite content.
* Compatible devices only.* This service only works when TV and mobile are on.
Choose your favourite voice assistant
Bixby
You can even talk to The Frame. The Bixby voice assistant can go beyond just controlling The Frame. Just ask and get more.
Amazon Alexa
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.
Google Assistant
Easily find and enjoy your favorite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.
Simple and intuitive control
One Remote Control / SmartThings App
The Frame makes your digital life a breeze. Forget fumbling for the right control, with One universal Remote Control linking to your every device. The SmartThings App let you effortlessly access and control your connected devices.
*Actual user experience may vary.
Your new home office
Remote Access
Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your sofa.
* TV and computer must be connected to a network.* Screen sharing(mirroring) is only supported for Windows 10.* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later. * PC accessories such as mouse and keyboard are sold separately.* This service requires setting to allow remote connections within a PC.
* Actual Product may differ from image shown. Please see our product gallery.* The screen is on a stand and tilted back at a slight angle. This angle is not adjustable.
Do even more with The Frame when you use the Samsung SmartThings App.
* This function is supported with limited Samsung mobile devices.* Some apps on the mobile devices may not be availabe on the Frame at the time of your purchase. Third party content providers may remove apps from the Smart TV platform or stop updating them at any time.* Each device must be connected to Wi-Fi or other wireless network.
32" The Frame Art Mode QLED Full HD HDR Smart TV (2021)
QLED
Product
32"
Screen Size
LS
Series
Full HD (1920 x 1080)
ResolutionResolution refers to the number of pixels that make up the screen : the more densely they are packed, the greater the overall picture detail and image representation. And the higher the pixel the count, the closer you
SHOW MORE SPECS
Product
QLED
Screen Size
Screen Size
32"
Series
LS
PicturePicture quality that will ensure depth of colour and detail to deliver lifelike visuals
ResolutionResolution refers to the number of pixels that make up the screen : the more densely they are packed, the greater the overall picture detail and image representation. And the higher the pixel the count, the closer you
Full HD (1920 x 1080)
ColourHow truthfully a TV is able to express a wide range of colour shades (at any brightness) allows for true-to-life image representation.
100% Colour Volume* with Quantum DotAble to express a wider range of over a billion different shades of colour at any brightness, providing a lifelike picture with no loss of brilliance.*100% colour volume measured to DCI-P3 standard, certified by VDE.
ContrastThe difference between the brightest white and the darkest black that your TV is able to express. It plays a key role in picture sharpness.
Contrast EnhancerStriking images with enhanced depth and colour contrast
Display
Resolution
1,920 x 1,080
Anti Reflection Screen
N/A
DesignHow your TV will blend with your home aesthetic
Size (mm)Dimensions of the product with a stand (WxHxD)
724.4 x 452.0 x 143.0
Design ConceptSleek and thin TV design to fit in with your home. Bezel and screen design to maximise viewing immersiveness.
Frame DesignBecause it looks like a real picture frame, The Frame enhances the surroundings, wherever it is. It even comes with a flexible multi-position stand, so you can position it to work with your space or the artwork on display.
Colour Options
Customisable BezelWith a range of interchangeable bezel colours, create the perfect match for your mood, taste or space. Each sold separately.
No More Blank Screen
Art ModeInstead of fading to black when the TV is off, turn The Frame into your very own gallery of stunning art - or your photographs.
Wall-Mounting SolutionYour TV's capability to be mounted on a wall within your home
Slim Fit Wall-Mount (in-box)Effortlessly mount The Frame flush to the wall, as if you're hanging a picture frame.
Cable ManagementHow your TV manages clutter and tidies cables, for a maximum distration-free viewing experience.
2.5m Grey Cable & Mini One Connect BoxWith one cable connecting your multimedia devices into the Mini One Connect Box below, you won't have to worry about cable management.
Video
Picture Engine
Hyper Real
Adaptive Picture
N/A
Motion Rate
50
PQI (Picture Quality Index)
1000
HDR (High Dynamic Range)
HDR
AI Streaming
N/A
HDR 10+
N/A
AI Upscale
N/A
HLG (Hybrid Log Gamma)
N/A
Contrast
Mega Contrast
Color
100% Color Volume with Quantum Dot
Dual LED
N/A
Billion Colors
N/A
Viewing Angle
N/A
Micro Dimming
Micro Dimming Pro
Brightness/Color Detection
Brightness/Color Detection
Contrast Enhancer
Yes
Auto Motion Plus
N/A
Film Mode
Yes
Filmmaker Mode (FMM)
N/A
ExperienceOptimises picture and sound by adapting to your surroundings and to the content you're watching.
ProcessorThe engine that powers the performance of your TV : the more avdanced the processor, the more effectively your TV will be able to adjust picture and sound quality - and enhance your viewing experience.
Hyper Real ProcessorOptimises picture and sound performance
HDR BrightnessMeasured in nits. Essential to lifelike colour reproduction and picture detail, it pairs with High Dynamic Range (HDR) technology to open up previously hidden details in both very bright and dark scenes.
HDRReveals the stunning detail in every scene
AI UpscalingPairs with the processor performance. Enhances everyday content to the best available picture quality achievable by your 8k or 4k TV.
N/A
Adaptive Sensors
Brightness SensorA built-in sensor automatically adjusts the screen’s brightness while you’re there - so you can see art the way it was meant to be seen.
SoundEnsures you get a pure audio experience to match the great TV viewing experience.
Object Tracking SoundObject-based audio that moves in-sync with the action on-screen providing a 3D surround sound experience.
N/A
Speaker ArrangementReferences the total number and type of speakers:For example for a setup of 4.1.2ch:First number indicates the product has 4 main channelsSecond number indicates the product has 1 subwooferThir
2.0ch
AI Adaptive SoundAI self-calibrates the audio to the acoustics of the room, automatically adjusts the volume to any background noise, and constantly adjusts quality to suit whatever you're watching.
N/A
TV + Soundbar SyncThe combined power of TV + soundbar. Rather than muting TV speakers, it syncs TV and soundbar together to play sound simultaneously from both devices.
N/A
SmartConnectivity with your different entertainment services and smart home devices.
Smart DevicesConnectivity to your smart devices via your TV
N/A
Built-in Voice AssistantsChoice of your favourite voice assistants to control your TV and its services or connect to your connected devices in your smart home.
Bixby, Alexa and Google Assistant
Mobile ConnectivityMirror all of your experiences from other devices on the big screen.
Screen mirroring (Tap View and SmartThings)Utilise Tap View on your Galaxy device, or SmartThings on your mobile device for screem mirroring.
Other Features
GamingEnsuring your TV is able to provide a smooth and responsive gaming experience for latest generation of gaming consoles
Auto Game Mode (ALLM)Your TV knows when you're ready to play, so it automatically switches to minimise input lag and optimise picture settings.
Remote WorkingAccess your office PC remotely from your TV and use the big screen to multitask with ease.
PC on TV
PortsNo. of HDMI ports included
2
Accreditations
Industry Recognised Awards
Audio
Dolby Digital Plus
Yes
Dolby 5.1 Decoder
N/A
Active Voice Amplifier
N/A
Adaptive Sound
N/A
Q-Symphony
N/A
Dialog Enhancement
N/A
Audio Pre-selection Descriptor
N/A
Sound Output (RMS)
20W
Speaker Type
2CH
Woofer
N/A
Multiroom Link
Yes
Smart Service
Samsung SMART TV
Smart
Operating System
Tizen™
Bixby
US English, UK English, India English, Korean, French, German, Italian, Spanish (features vary by language)
Voice Interaction
N/A
Far-Field Voice Interaction
N/A
Multi Voice Assistant
Yes
Google Assistant Built-in
N/A
Works with Google Assistant
Yes (GB, FR, DE, IT, ES, AT, DK, IE, NL, NO, SE only)
27 European Languages + Russian(only when connecting to Network in EE,LV,LT)
BT HID Built-in
Yes
USB HID Support
Yes
Teletext (TTX)
Yes
Time Shift
N/A
V-Chip
N/A
IPv6 Support
Yes
Accessibility
Accessibility - Learn TV Remote / Learn Menu Screen
UK English, German, French, Spanish, Italian, Dutch, Polish, Danish, Swedish, Finnish, Norwegian, Portuguese, Russian(only when connecting to Network in EE,LV,LT)