LG OLED C1 77" 4K Smart TV
  • LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
  • Advanced α9 Gen4 AI processor 4K for ultimate picture & sound
  • Exceptional cinema & sport with Dolby Vision IQ and Dolby Atmos
  • Powerful gaming with HDMI 2.1, VRR, HFR, Game Optimiser
  • Low blue light & flicker free for less eye fatigue and safer viewing
*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.
What makes OLED unlike anything else?
The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.
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100 million reasons to love OLED.
When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate colour. The result is a viewing experience like no other.
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    Infinite Contrast
    OLED puts LED
    in the shade.
    Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.
100% Colour Fidelity
OLED passes with flying colours.
Global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.
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*Colour fidelity determines whether a display's colour accuracy is Delta E ≦2 across 125 colour samples.
**83-inch LG OLED panel will be certified in the first half of 2021.
100% Colour Volume
A dazzling display of colour.
LG OLED TVs achieve full Colour Volume thanks to the excellent colour reproduction technology of LG TVs. With 100% Colour Volume, LG OLED can express 100% of the DCI-P3 spectrum across a 3D colour space that covers the TV's full luminance range. This means that colours remain vivid and lifelike with full saturation no matter how bright or dark the display.
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*Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.
*70% Colour Volume refers to LG's UHD TVs.
*Images simulated to enhance feature understanding.
OLED Cinema.
The award for best picture goes to…
LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% colour fidelity, movies are seen how they're meant to be seen.
Home to all your favourites.
Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.
Dolby Vision IQ & Dolby Atmos
Dolby Vision IQ & Dolby Atmos
A transformative TV experience.
Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.
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The director's vision brought to life.
FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
HDR 10 Pro
HDR 10 Pro
Get the full range of enjoyment.
LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.
OLED Gaming.
It's game over for the competition.
LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.
Partnerships withGame Industry Leaders
Partnerships with
Game Industry Leaders
An unbeatable combo.
LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSync™ Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.
The Latest Gaming Specs
The Latest Gaming Specs
Play at the highest standard.
LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics to give you a more lifelike experience and a better chance of winning. Additionally, OLED C1 and G1 are now the world's first TVs to support the incredible Dolby Vision® HDR at 4K 120Hz for gaming, enhancing the playing experience to previously unseen levels.
Game Setting Controls
Game Setting Controls
Complete and convenient control over game settings.
Game Optimizer provides optimized settings for various game genres including FPS, RPG, and RTS. You can access everything in one place for greater control over picture and sound. And toggle VRR, NVIDIA G-SYNC, and AMD FreeSync™ technologies. The new Game Dashboard is a simplified menu that lets you quickly check or make adjustments to certain game settings on the fly — all during gameplay. While the dashboard is open, you can go back to the optimizer to access more settings or change the color of the gaming style head up display.
*Availability of software updates may vary depending on model and region.
**The service will be available from the second half of the year.
***NVIDIA G-SYNC and AMD FreeSync™ Premium are only supported on Z1, G1, C1, and B1 models.
OLED Sport.
TV in a league of its own.
LG OLED TV shows every play in all its realistic glory. Fast sporting action with smooth motion means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events.
OLED Motion
OLED Motion
You've never seen movement like this.
Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.
*Screen images simulated.
Sports Alert
Sports Alert
Never miss your team play.
Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.
*Usage may vary by country.
Bluetooth Surround Ready
Bluetooth Surround Ready
A clear home advantage.
Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
*Speakers sold separately.
OLED Design.
Innovation of unbelievable proportions.
LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away — they not only complement your home interior, they enhance it.

OLED Design.<br>Innovation of unbelievable proportions.
Choose Your Style
More sizes, more colours, more wow.
The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches. You can also now get it in a Meteor Titan or Vanilla White finish.
Choose Your Style
α9 Gen4 AI Processor 4K
Brains that will blow your mind.
At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.
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*Screen images simulated.
AI Picture Pro
AI Picture Pro
This is what pro looks like.
Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.
*AI Picture Pro will not work with any copyright-protected content on OTT services.
AI Sound Pro
AI Sound Pro
Sound turned up to pro.
By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.
We care about the bigger picture.
LG OLED TVs are safer for you and the environment than LED TVs. Because our TVs use self-lit pixels, it's more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognized as eco-friendly with reduced risk of hazardous emissions.
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Eye Comfort
Watch in comfort for longer.
If you worry about you and your family's eyes, LG OLED TVs provide a more comfortable way to watch for longer. They've been certified as low-blue light, flicker-free, and discomfort glare-free displays by international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL). LG OLED TVs are also the first panels from any kind of TV to receive the Eyesafe® certification developed by TUV-Eyesafe®.
Eye Comfort
*LG OLED TV sets, except LG OLED R, have been certified as low-blue light displays by TUV-Eyesafe®.
*LG OLED TV panels have been certified as flicker-free and discomfort glare free by UL.
Caring is in our nature.
LG OLED TVs are officially kinder to the planet. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.
Caring is in our nature.
*LG OLED TV sets and panels have received Eco-Product certifications from SGS.
**Only C1 and G1 models are currently certified.
***Z1, B1, and C1 models will be certified at a later date.
AI ThinQ
Think you know smart?
Think again.
LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

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New Home
New Home
Welcome to your new home.
Your days of endlessly searching for new content or old favorites are coming to an end. The home screen has been redesigned to show you everything worth watching, all in one place. Enjoy personalized content recommendations based on your watch history, quick access to a variety of content, and easier control of connected devices.
*Service availability may differ by region or country.
**Separate subscriptions required for OTT services.
New Magic Remote
New Magic Remote
More like a magic wand.
The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.
*NFC support may differ by model.
Voice Command
Voice Command
Your central hub of convenience.
LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.
*Google is a trademark of Google LLC.
**Google Assistant is not available in certain languages and countries.
***Supported menus and apps may vary by country.
****Menus displayed may be different upon release.
*****Voice Command availability may vary by products and countries.
  • Virtually place<br> true-to-scale TVs.
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    Virtually place
    true-to-scale TVs.
*LG TV & Audio AR Experience is available for download on the App Store and Google Play.
  • Virtually preview life-size<br> Space & TVs.
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    Virtually preview life-size
    Space & TVs.
*This product does not include an antenna or the cables to connect an antenna or external devices.
*Magic Tap feature may differ by region or country.
**HDMI 2.1, HDMI 2.0 Bandwidth Ports.
  • LG OLED C1 77
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  • Type
    4K OLED
    Screen Size
  • Resolution
    3840 x 2160
    Wide Viewing Angle
  • Colour / Wide Colour Gamut
    Perfect Colour
    Colour display bits / Billion Rich Colours
  • Contrast / Perfect Black
    Perfect Black
    Contrast / Dimming
    Pixel Dimming
  • Contrast / Ultra Luminance
    Ultra Luminance Pro
    Motion / Refresh Rate
    Refresh Rate 120Hz
  • Main Processor
    α9 Gen4 AI Processor 4K
    Operating System (OS)
    webOS Smart TV
  • Number of CPUs
  • AI Picture / Pro
    AI Picture Pro
    Face Enhancing + Body/Object (8K Only)
    AI Picture Pro - Face Enhancing
  • AI Upscaling
    AI Upscaling
    Auto Genre Selection
    Yes (SDR/HDR/Dolby HDR)
  • Image Enhancing
    Image Enhancing on SQM
    AI Brightness Control
  • HDR
    Cinema HDR
    Dolby Vision IQ
    Yes (4K/2K)
  • HDR10 Pro
    Yes (4K/2K)
    Yes (4K/2K)
    Dynamic Tone Mapping / Pro (+ AI HDR Tone Mapping)
    HDR Dynamic Tone Mapping Pro (+ AI HDR Tone Mapping)
  • 4K HFR
    Yes (RF: EU only)
    2K HFR
    Yes (RF: EU only)
  • Motion Pro
    OLED Motion Pro
    4K Upscaler
  • HEVC
    4K@120P, 10bit
    VP9 (Video Decoder)
    4K@60p, 10bit
  • AV1 (Video Decoder)
    4K@60p, 10bit
    G-Sync Compatible
  • FreeSync Compatible
    HGIG Mode
  • Instant Game Response (VRR/ALLM)
    Picture Mode
    9 modes (Vivid, Standard, Eco, Cinema, Football, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
  • Speaker (Sound Output)
    40W (WF: 20W, 10W per Channel)
    2.2 ch
  • Direction
    Front Firing
    Simultaneous Audio Output
  • DTS Virtual:X
    AI Sound / Pro
    AI Sound Pro
  • AI Acoustic Tuning
    Yes (Differ by region)
    Surround mode => 21Y Spec Out
    OLED Surround
  • Clear Voice
    Clear Voice Pro
    Bluetooth Surround Ready
    Yes (Required Bluetooth)
  • LG Sound Sync
    Yes (Required Bluetooth)
    Sound Share
  • Audio Codec
    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
    Sound Mode Sync
  • Sound Alive
  • ThinQ
    Intelligent Voice Recognition
  • Speech to Text
    LG Voice Search
  • Google Assistant
    Amazon Alexa
  • AI UX
    AI Home
  • AI Recommendation
    Intelligent Edit
  • Home Dashboard
    Apple Homekit
  • Google Home Connection
    Amazon Echo Connection
  • Mobile Connectivity
    Screen Share
  • ThinQ App
  • Next Picks
    Magic Explorer
  • Magic Remote Control
    Quick Access
  • Universal Control
    360° VR Play
  • Related Content Search
    Audio Guidance (Text To Speech)
  • Art Gallery
  • DIAL
    Web Browser
  • Music Player -> Media Player
    LG Channels
  • TV On With Mobile
    Wi-Fi TV On
  • Bluetooth Low Energy On
    Yes (Required Bluetooth)
    Network File Browser
  • Block access to harmful site
    Live Plus (ACR-based Bilateral Service)
  • Hotel Mode
    Sports Alert
  • Music Discovery
Broadcasting System
  • Digital TV Reception (Terrestrial,Cable,Satellite)
  • Cable
  • Analog TV Reception
    Data Broadcasting (Country Spec)
  • CI + (Common Interface)
    Teletext Page
    Yes (2000 page)
  • [DVB] Subtitle
    AD (Audio Description)
  • EPG (8days)
  • HDMI
    1 (Rear) / 3 (Side)
    Simplink (HDMI CEC)
  • eARC / ARC (Audio Return Channel)
    eARC (HDMI 2)
    2 ( Rear) / 1 (Side)
  • LAN
    Yes (Rear)
    CI Slot
    Yes (Side)
  • RF In
    3 (Rear, RF/Sat)
    SPDIF (Optical Digital Audio Out)
    Yes (Rear)
  • Headphone out
    Yes (Rear)
    Line out
    Yes (Rear, headphone out common)
  • Wifi
    Yes (802.11ac)
    Yes (V5.0)
  • Power Supply
    AC 100~240V 50-60Hz
    Standby Power Consumption
    Under 0.5W
  • Energy Saving Mode
    Illuminance Green sensor
Dimensions - WxHxD(mm)
  • Size W/O Carton, W/O Stand
    1723 x 993 x 55
    Size W/O Carton, With Stand
    1723 x 1023 x 269
  • Size W/ Carton, With Stand
    1895 x 1130 x 285
    Stand (W x D)
    1199 x 269
  • VESA
    400 x 200
    EAN Code
  • Weight (TV)
    Weight (TV + Stand)
  • Weight (W/Carton)
  • Remote
    Yes (AA x 2EA)
  • Power Cable
    Yes (TV Attached)
Additional Feature
  • Auto Calibration
    OSD Language
    37 Languages
  • Time Machine (DVR)
    Digital Recording
  • Time Shift
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