The Backlight Master Drive™ is a full-array LED backlight technology that combines an ultra-dense LED structure, a spectacular algorithm and a completely new optical design. Powered by the 4K HDR Processor™ X1 Extreme, this technology delivers incredibly deep black, dazzling lights and more vibrant colour. 

Made to enhance the latest generation of 4K HDR pictures, the 4K HDR Processor X1™ Extreme brings reality to every scene. With 40% more real-time image processing than our renowned 4K Processor X1™, it delivers unprecedented picture quality for everything you watch, upscaling content from any source nearer to 4K HDR quality.

This TV pairs the brilliance of 4K clarity with the brightness, colour and detail of High Dynamic Range (HDR) and can handle a variety of HDR formats, including HDR 10, Hybrid Log-Gamma and Dolby Vision™.

This unique backlighting algorithm faithfully reproduces a far wider brightness range than a conventional LED TV for the most dazzling lights and deepest blacks. When combined with an HDR signal you’ll experience even greater brilliance in every scene as it increases the quality of HDR with more vibrant colours.

More colours means more realism. A TRILUMINOS™ Display with its specially-developed backlight selectively maps colours across a wider gamut, ensuring subtle colours do not become oversaturated and unnatural. You’ll enjoy vivid, authentic images that evoke the emotion in every scene. 

Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you're watching.

Your smart TV just got smarter. Enjoy many of your favourite smartphone and tablet experiences on a big, beautiful BRAVIA™ screen. Android TV™ with advanced voice control lets you connect and access content, from movies and TV shows to thousands of apps, simply by talking.

Get a better streaming experience with a Netflix Recommended TV. A Netflix Recommended TV is chosen for its high performance, cutting edge smart features and easy app access. And also, you can watch Marco Polo in 4K HDR today, with a premium Netflix subscription. Members will be able to enjoy more HDR content in the coming months. 

The sophisticated aluminium bezel is finished with a strip of premium gold finish for a refined look that gives a premium feel to any space. The pale gold colour sits perfectly alongside your furniture for an elegant viewing experience.

Keep wires out of sight, thanks to a hidden cable panel structure. All of your cables are fully concealed behind the panel, and run down through the centre of the stand, so everything looks tidy.

Easily connect a USB or HDMI into the side of your TV to start playing. Just close the side cover to keep things tidy when you're not using it.

All of your cables can be neatly arranged across the back of the TV and channelled into the stand, so there are no wires visible from the front.

The screen on this ultra-thin 4K HDR TV has a full flush surface and super thin bezel so you stay focused on the picture.

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

The Backlight Master Drive™ has a new optical LED design which keeps light only where it's needed in each scene. By gathering light more effectively, the design reduces diffusion and the flare effect that might be seen on other full-array TVs, for greater brightness and more accurate contrast than ever before.

By analysing the objects in each scene individually, Object-based HDR remaster optimises and enhances colour and contrast. It brings everything you watch closer to the quality of HDR. Dark elements get darker, bright elements brighter and everything in between is more accurately lit, for never-before-possible realism in every scene.

Super Bit Mapping™ 4K HDR creates a smoother, more natural picture by minimising its colour banding. With 14-bit powerful signal processing, it breaks up the solid bands of colour of an 8-bit or 10-bit source, up-converting to 14-bit equivalent gradation, with 64 times more colour levels. It delivers graceful reproduction of faces, sunsets and other areas of subtle colour gradation.

The 4K HDR Processor X1™ Extreme has two imaging databases that work together in real time to improve your picture. By searching through thousands of picture patterns in Sony-exclusive databases for noise reduction and super-resolution, they remove unwanted noise and upscale every image to the clarity of 4K, so you can enjoy incredible picture quality no matter the source.

Spend less time browsing, and more time watching. Voice search on Android TV™ provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for “romantic comedies” for example, brings up a list of suitable options.

The unobtrusive content bar quickly lets you find the movie, TV show or video you’re looking for. Call up the Content bar and you can keep watching, while you scan through live TV, videos on demand, downloaded TV shows and much more. You can even customise the content bar to show you the content you go to most often first. 

BRAVIA™ is Chromecast built-in ready so you can easily cast your favourite entertainment like YouTube™ or Netflix from your personal device on to the stunning BRAVIA™ screen. You can cast from Android™, iOS™, or your laptop.

Discover movies and TV shows, games and much more from Google Play™. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.

Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching.

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

BRAVIA™ uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.

Bring scenes to life with striking highlights, deeper darks and vibrant colours. Dolby Vision is an HDR solution that creates an immersive, engaging cinematic experience in your home.

Sony’s 4K HDR televisions are perfect partners for PlayStation®4 and PlayStation®4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with vivid textures and intensely vibrant colours. See your favourite games come to life with the incredible picture quality.

You can ask your Google Assistant to find your favourites. It’s truly effortless and offers the ultimate viewing experience. Control your Sony TV™ and other connected devices using your voice - there’s no smarter way to run your life.