360 All Round Design
Detachable Floor stand
NFC on TV
Color Volume 100%
  • Unconditionally Beautiful
    Designed for every place, at every moment, from every angle
    Unconditionally Beautiful
  • Unconditionally Beautiful
    Designed for every place, at every moment, from every angle
    Unconditionally Beautiful
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* Actual product may differ from image shown. Please see our product gallery.
World’s No.1 TV brand 14 years running
* Samsung is ranked No.1 TV brand for 14 years. * Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
Beautifully Designed + World Class Technology...
If you have a keen sense of design like myself, then this is the TV for you.
Beautiful form meets pragmatic function...
Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
Play Video
Unlike conventional TVs, it doesn't belong next to the wall
Detachable Floor Stand
Place The Serif literally anywhere in the room. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile. Move it around as you please.
Unlike conventional TVs, it doesn't belong next to the wall
New ways to enjoy content
NFC on TV
When you need some music, just connect and enjoy your view.
New ways to enjoy content
* Compatible devices only.
See the world in QLED Technology
Color Volume 100% & HDR 10+
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* 100% color volume measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
See the world in QLED Technology
Fits perfectly wherever you put it
Fits perfectly wherever you put it
An eye-catcher for sure
'I' Shaped Design
The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder. The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. Get the ‘I’ to claim the scene.
An eye-catcher for sure
Here’s how to install it
No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.
No tools? No problem
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
Plus, some tips to hide the cables
It has various options for your home vibe
Play Video
* Ambient Mode service may vary by region.
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colors.
Exclusive patterns
Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, the new Ambient Mode features two exclusive patterns inspired by the natural world around us__a beautiful leaf and a textured fabric—and with various colors options to match your mood.
Exclusive patterns
The Serif: Go Behind The Bouroullec's Design
The Serif: Go Behind The Bouroullec's Design
Enjoy every moment with The Serif
Ambient Mode +
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one__The Serif gives you a range of choices and settings that transform your TV how you lik
Enjoy every moment with The Serif
Set the mood with your voice
Set the mood with your voice
Fit the mood toyour schedule
Fit the mood toyour schedule
Expand your life with seamless connections
Expand your life with seamless connections
* Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device.
* A Samsung Account is required to set up the TV.
* Actual user experience may vary.
* Some features and functions provided by connected devices may not be supported or limited to use.
* Turn-on TV feature support may vary by model.
Mirrors all your experiences
All your devices, connected in seconds and in simpler way.
* Compatible devices only.
Mirrors all your experiences
All it takes is a tap
Tap View
Whatever you were watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.
* Compatible devices only.
* When using NFC on TV, Bluetooth on your mobile will automatically activate.
* This service only works when mobile is on.
All it takes is a tap
The multi-tasking helps too
Multi View
Split the TV screen so you can watch what’s on TV and what’s on your smartphone at the same time without having to look away. Just connect your mobile and multi-task with Multi View. This is more than a remarkable way to use TV.
The multi-tasking helps too
* Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice.
* Actual user experience may vary.* Supports Android OS and iOS smartphones only
How to use NFC on TV
With the TV screen off, place your mobile device on top of The Serif.
Your mobile will connect to the TV via NFC.
Now you can stream music from your mobile on The Serif.
You can enjoy your content quickly with the fast connection.
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Multiple Voice Assistants (Check before use due to availability of the feature)
  • Bixby
    With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
  • Amazon Alexa
    Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.
It has the power of QLED and an innovation in audio
It has the power of QLED and an innovation in audio
It makes sure you hear what matters
Active Voice Amplifier (AVA)
Active Voice Amplifier uses audio spatial intelligence to recognize when there are potentially distracting sounds around you. It automatically clarifies the voices on-screen so you don’t have to break focus on the dialogues that matter through the advanced sound signal processing.
It makes sure you hear what matters
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Download SmartThings App
  • GO TO GOOGLE PLAY
  • GO TO APP STORE
  • GO TO GALAXY STORE
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* This function is supported with limited Samsung mobile devices.
* Some apps on the mobile devices may not be availabe on the Serif at the time of your purchase. Third party content providers may remove apps from the Smart TV platform or stop updating them at any time.
* Each device must be connected to Wi-Fi or other wireless network.
Photo Gallery
3,840 x 2,160
Resolution
2
USB
LS
Series
4
Connectivity
SHOW MORE SPECS
  • Resolution
    3,840 x 2,160
  • USB
    2
  • Series
    LS
  • Connectivity
    4
Product
  • QLED
Series
  • LS
Display
  • Screen Size
    1.23 m
Video
  • Picture Engine
    Quantum Processor 4K
  • Adaptive Picture
    Yes
  • Motion Rate
    100+
  • PQI (Picture Quality Index)
    2800
  • HDR (High Dynamic Range)
    Quantum HDR
  • HDR 10+
    Yes
  • AI Upscale
    Yes
  • HLG (Hybrid Log Gamma)
    Yes
  • Contrast
    Mega Contrast
  • Color
    100% Color Volume with Quantum Dot
  • Micro Dimming
    Supreme UHD Dimming
  • Brightness/Color Detection
    Brightness Detection
  • Contrast Enhancer
    Yes
  • Auto Motion Plus
    Yes
  • Film Mode
    Yes
Audio
  • Dolby Digital Plus
    Yes
  • Active Voice Amplifier
    Yes
  • Adaptive Sound
    Adaptive Sound+
  • Dialog Enhancement
    Yes
  • Sound Output (RMS)
    40W
  • Speaker Type
    4CH
  • Blutooth Audio
    Yes
Smart Service
  • Samsung SMART TV
    Smart
  • Operating System
    Tizen™
  • Bixby
    US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
  • Works with Google Assistant
    Yes (IN only)
  • Works With Alexa
    Yes (IN only)
  • Web Browser
    Yes
  • SmartThings App Support
    Yes
  • SmartThings Hub / Matter Hub / IoT-Sensor Functionality
    Yes
  • Universal Guide
    Yes (India Only)
  • Gallery
    Yes
Smart Feature
  • TV to Mobile - Mirroring
    Yes
  • Mobile to TV - Mirroring, DLNA
    Yes
  • NFC on TV
    Yes (Sound Mirroring)
  • Tap View
    Yes
  • Multi-View
    Yes
  • Remote Access
    Yes
  • 360 Video Player
    Yes
  • Bluetooth Low Energy
    Yes
  • WiFi Direct
    Yes
  • TV Sound to Mobile
    Yes
  • Sound Mirroring
    Yes
  • Ambience
    Ambient Mode+
Tuner/Broadcasting
  • Digital Broadcasting
    DVB-T2
  • Analog Tuner
    Yes
Connectivity
  • HDMI
    4
  • Composite In (AV)
    1
  • Digital Audio Out (Optical)
    1
  • RF In (Terrestrial / Cable input)
    1/1(Common Use for Terrestrial)/0
  • HDMI A / Return Ch. Support
    Yes
  • eARC
    Yes
  • HDMI Quick Switch
    Yes
  • Wi-Fi
    Yes (WiFi5)
  • Bluetooth
    Yes (BT5.2)
  • Anynet+ (HDMI-CEC)
    Yes
Design
  • Design
    Serif Design
  • Bezel Type
    VNB
  • Slim Type
    Normal
  • Front Colour
    CLOUD WHITE
  • Stand Type
    FLOOR
  • Stand Color
    BLACK
Additional Feature
  • Digital Clean View
    Yes
  • Auto Channel Search
    Yes
  • Caption (Subtitle)
    Yes
  • Connect Share™ (HDD)
    Yes
  • ConnectShare™ (USB 2.0)
    Yes
  • EPG
    Yes
  • Extended PVR
    Yes
  • Game Mode
    Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound)
  • IP Control
    Yes
  • OSD Language
    22 Local Languages, English
  • BT HID Built-in
    Yes
  • USB HID Support
    Yes
  • Teletext (TTX)
    Yes
  • Time Shift
    Yes
  • IPv6 Support
    Yes
Accessibility
  • Accessibillity - Voice Guide
    UK English
  • Accessibility - Learn TV Remote / Learn Menu Screen
    UK English
  • Accessibility - Others
    Enlgarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area
Power & Eco Solution
  • Eco Sensor
    Yes
  • Power Supply
    AC220-240V 50/60Hz
  • Power Consumption (Max)
    140 W
  • Auto Power Off
    Yes
Dimension
  • Package Size (WxHxD)
    1277.0 x 813.0 x 299.0 mm
  • Set Size with Stand (WxHxD)
    1119.6 x 1161.4 x 474.6 mm
  • Set Size without Stand (WxHxD)
    1119.6 x 671.9 x 206.5 mm
  • Stand (Basic) (WxD)
    930.1 x 474.6 mm
Weight
  • Package Weight
    28.7 kg
  • Set Weight with Stand
    21.9 kg
  • Set Weight without Stand
    20.8 kg
Accessory
  • Remote Controller Model
    TM2050A (White)
  • Batteries (for Remote Control)
    Yes
  • Samsung Smart Control (Included)
    Yes
  • User Manual
    Yes
  • E-Manual
    Yes
  • Power Cable
    Yes
  • Slim Gender Cable
    Yes
Manufacturer’s Information
  • Launch date
    July 1st, 2020
  • Manufactured by
    SAMSUNG ELECTRONICS HCMC CE COMPLEX Co., Ltd. Lot I-11, D2 Road, Saigon Hi-Tech Park, District 9, Ho Chi Minh City, Vietnam
  • Country of Origin
    Vietnam
  • Imported by
    Samsung India Electronics Pvt. Ltd. having its Registered Office at: 6th Floor, DLF Centre, Sansad Marg, New Delhi-110001
Images shown here are for representational purpose only, actual may vary. All features, specifications and prices are subject to change without prior notice. Model availability may vary from location to location.
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